1+ week, 4+ day ago   (406+ words) Specialized AI models. Purpose-built models for marketing improve task relevance and efficiency. Cost and quality gains. Early results show 10x cost efficiency without sacrificing output quality. Marketer impact. B2B marketers can expect better brand-aligned outputs at lower cost, supporting scalable adoption. Optimizely…...

1+ week, 5+ day ago   (462+ words) In martech, we have long chased the false idol of real-time with the battle cry “If we only had real-time data, we could solve all of our customer engagement and experience issues!” But this is a misnomer. Let me explain....

1+ week, 5+ day ago   (393+ words) (Editor's note: Stay tuned for more coverage of Opticon with Brian Riback on site!) The launch targets a growing pain point. In a recent Optimizely study of more than 2,000 B2B marketing leaders, 81% said they switch between two or more disconnected AI…...

2+ week, 3+ day ago   (1015+ words) AI search is beginning to change how customers research products before they reach a retailer’s site. Shopify’s latest commerce data suggests that shoppers referred by AI tools often arrive further along in the buying process, particularly when they need help…...

2+ week, 4+ day ago   (174+ words) Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality A Function Hampered By Manual Execution Across every knowledge-intensive industry, from coding to legal to customer support, agents…...

2+ week, 5+ day ago   (700+ words) When we were developing a new pitch deck recently, I took it to a couple of customers, walked them through it and asked for their feedback. It wasn't a large research project. We were working on something that would be…...

1+ mon, 1+ week ago   (547+ words) There are many ways AI is influencing marketing. However, I’m seeing marketers pigeonhole its capabilities. Content creation and automated distribution are not the only areas to use AI tools. There is much more to a marketing AI environment than removing…...

1+ mon, 1+ week ago   (669+ words) The average enterprise marketing team now runs somewhere between 30 and 90 tools in its tech stack. Yet despite this abundance, most marketers still feel like they are flying blind: drowning in dashboards, hopping between platforms and struggling to make decisions that…...

1+ mon, 1+ week ago   (1104+ words) Will chatbot-style interactions turn out to be the optimal use of AI in marketing? The short answer is that no one knows, although it’s a plausible candidate. What we do know is that today’s campaign-based model, which evolved in a pre-AI…...

1+ mon, 2+ week ago   (889+ words) For years, businesses expanded their martech stacks by adding specialized tools for every new customer experience challenge. Today, many enterprises are moving in the opposite direction. The rise of AI, growing governance requirements and pressure to demonstrate a return on…...